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increasing book fair attendance/sales
Old 02-13-2015, 12:34 PM
 
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I noticed in looking back at past records that the fall/winter book fair here at my school draws a lot more sales than the one in the spring. What have you done to draw more shoppers to your book fair?
I'm having an evening shopping night and will do the usual signage, note home, mention in the PTA newsletter, etc., but wouldn't mind going a little above and beyond.

We are not allowed to do raffles or any "game of chance" to draw in shoppers.

Ideas welcome!


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Old 02-14-2015, 03:52 PM
 
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We have the students visit the day before the book fair opens. They write a title and price of a book they'd like. Often parents send the exact amount of what they wrote. We also sell after school for a couple of days and evenings. We do a raffle but we also tie the book fair to another event. We also have it during interviews or a concert or some other event when parents are in the building. Could you do that or bring parents in with an art display or something? I also have older students visit the younger classes to do a "book talk" about a book that will be available at the book fair. They do the book talks within the week leading up to the book fair.
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Book fair
Old 02-18-2015, 06:47 AM
 
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My fall fair always does better than my Spring fair. I chalk it up to people doing holiday shopping during the fall. Also, I hold both fairs during conference week. Fall conferences are required for all students, so we have a lot of traffic at the school. The Spring fair is just for students who are struggling, so we don't have as many parents milling around. The first night of the fair is billed "early bird shopping night" and is held for 2 hours before the PTA movie night. A lot of people will come shop at the fair and then stay for movie night. Anyone who buys a book at the early bird event is entered into a drawing to win a $25 gift certificate for their teacher/class. Usually the teacher will bring the child who won the certificate into the fair to pick out books for the classroom library. My principal always schedules an AR awards ceremony during book fair week and makes sure to mention the fair to parents in the audience. Each teacher presents the AR certificates to their class and most of them mention the book fair during their remarks.

I utilize the book fair home page in the tool kit and have that on my school website. Each class comes for a preview and most make a wish list. Another thing I do, time permitting, is have one of my volunteers look up the AR levels for books at the fair and label the books with a post-it note that has the AR level on it. Parents really appreciate that, and tend to buy more books if they know that it is in their child's AR level.
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Old 02-18-2015, 08:29 AM
 
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We also try to coordinate the evening book fair night with another school event. Our PE teacher holds a wellness night (part of our school's AYP thing here is a wellness initiative) and if we hold them both on the same night, attendance increases for both.
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Old 03-01-2015, 03:48 AM
 
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We hold our fall book fair during in November, during National Education week. There are many activities that bring parents into the building that week. Our very best day for sales is Grandparents Day. Grandparents love to buy books for their students! When the breakfast ends, we have a huge crowd for about an hour. We have a register set up for charges, so that helps move the other line along. We probably do half of our total business on that day!


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Old 03-14-2015, 12:31 PM
 
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We hold our spring book fair the week we celebrate grandparents day. Grandparents will always buy at least one book for their kids.
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Great ideas from previous posts
Old 03-14-2015, 03:59 PM
 
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What about a raffle for the kids? We each submit a ticket to the library and during the 3 days the principal calls out a winner from each grade level over the intercom and they collect their prize in the library. It's great recognition and it seems to hype everybody up.
P.S We also do our book fair during PT conferences in the spring. What about during Open House?
P.S.S The most successful book fair in our district came from a school whose principal gave each teacher $250-$300 for classroom money. Not sure if he opted for the books from Scholastic from the proceeds or instead chose the money. My principal takes the money to order books ourselves.
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