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Long-term CDs. The longer the term, the higher the interest. As a child, my parents put all of our birthday money into CDs (we complained loudly about not being able to buy toys!). They would put it into a savings account, then starting at around age 8 they would take us to the bank and have us sit at the desk while they transferred it into a CD. We repeated this every time the CD term came due and would add in the money from the savings account. They would have us 'sign' the paper, look at the passbook amount getting bigger, etc. At 18, we each had a nice starting nest egg to access for college expenses.
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This is very similar to what we have done for our kids. All birthday money or money from special occasions like Communion or Graduations, all went into their savings account. When they reached a certain amount, we would get a CD or put it in a money market.
We also bought a bond each month for each child. As they matured we put them in CDs or money markets, too. We had the bonds taken automatically out of our paycheck so we didn't miss the money. I'm not sure if that even exists anymore. As they got part time jobs themselves, they added their own money. It was great to know that they had the money to use toward school, marriage or a car as they became adults.